August 24, 2008
By Holly J. Andres, Staff Writer
Contra Costa Times - Walnut Creek, CA
Experts always talk about the need for an emergency-preparedness plan for the home, but what happens if disaster strikes while you're at work?
The 5.4-magnitude quake that hit on July 29 in Chino Hills happened on a workday - a temblor that officials say should have spurred businesses to devise or review their plans for protecting their employees, customers and overall operations in case of a disaster.
"People are so scared of dealing with talk about emergency planning. It's very scary, but it's like putting your head in the sand," said Sue DuBrin, a West Valley Medical Center property manager who chairs the health and wellness committee for the Encino Chamber of Commerce.
The Encino chamber, working with its members on emergency preparedness, has compiled a list of 10 steps business owners should take to prepare for an earthquake or other disaster.
Graphic checklist (Gregg Miller/Staff Artist)
And the list is not simply for dealing with the damage that can be caused by the quake itself, but also for coping with after-effects.
"The most devastating thing we've been told (can happen) is fire," DuBrin said. "Don't forget that the fire and police departments are going to be victims, too. Everybody is going to be a victim."
DuBrin said she's encountered resistance and a sense of denial while trying to help others plan for disaster.
While volunteering at a community event, DuBrin encountered a mom who refused to take free wristbands that could help reunite
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her with her kids if they get separated during an emergency.
"Her response was, `I can't go there.' You'd be surprised how many people feel that way," DuBrin said. "We've gone around to businesses handing out our brochures, but many weren't interested."
The Insurance Information Network of California also has a checklist for businesses that mirrors many of the chamber's recommendations.
The IINC also suggests keeping duplicates of important documents and accounts; having an alternate location from which to operate; and having a way to communicate with customers and clients.
The network recommends reviewing or adding insurance riders, as for business interruption or extra expenses. These are outlined in a free, four-point strategy brochure from the network.
The U.S. Geological Survey issued a report in April saying there is a 97percent chance a quake the strength of the 1994 Northridge Earthquake - 6.7 magnitude - or greater will hit Southern California within 30 years.
Even if "the Big One" occurs hundreds of miles away, the seismic shocks could reach Los Angeles.
"There's plenty of people in denial," said Sarkis Rouchanian, owner of Recon1 Cutlery and Emergency Supplies in Tarzana.
He vividly recalled the scene after the Northridge Earthquake, when residents who'd been caught unprepared emptied the shelves of his Ventura Boulevard store in less than two hours.
"The line for our store stretched out to Tampa (Avenue). We sent out a truck, looking for more supplies, and as soon as the truck came back, we were selling out of the truck. Northridge was insane."
Rouchanian, who has owned his business since 1984, suggested that businesses develop an emergency plan for dealing with employees and customers, then hold practice drills at least twice a year.
"You need to know your territory. You don't want to go running out and getting hurt outside. Most employees know the safest place is under a desk," Rouchanian said.
He also recommended that businesses create an emergency stockpile containing a first-aid kit, work gloves, flashlights, Mylar blankets, water, nonperishable food and solar-powered or hand-cranked radios.
"Keep small denominations of money and coins," he added. "The ATMs won't work. If you need to buy something and you have only large bills, the seller may be out of change.
"Also, you should think about the possibility of looting. Lock the doors."
holly.andres@dailynews.com 818-713-3708 Staff
http://www.contracostatimes.com/california/ci_10285810?nclick_check=1